UI Developer & HTML Email Specialist with 15+ years' experience bridging the gap between high-fidelity design and robust, semantic code. My approach is rooted in GDS Design Principles, starting with a deep focus on user needs to deliver joined-upexperiences across all digital channels.
I specialise in the presentation layer, building with consistency by leveraging established Design Systems to ensure services are accessible, performant, and simple to use; creating reusable CSS architectures that ensure SEO-friendliness and cross-browser consistency without the need for heavy frameworks. My approach centers on the belief that clean, meaningful code is the backbone of WCAG compliance, SEO performance, and Generative Engine Optimization (GEO): whether building from scratch or performing technical remediation.
Core Skills
Semantic, accessible HTML5 & CSS3 coding
Responsive email development (Litmus, Email on Acid QA)
Table-based layouts optimised for Outlook, Gmail, iOS/Android
WAI-ARIA, WCAG, Schema.org integration, and GEO readiness
Built and optimised responsive HTML email templates for Google campaigns (Grow with Google, Academy on Air, Rewards, Mastery). Gamma, Connect Composer, FreeMarker, and Stensul.
Developed scalable master templates and wireframes for consistent brand deployment.
Engineered modular, localised email components for multi-market campaigns, ensuring structural integrity across diverse character sets and text-expansion requirements.
Advised account teams on email best practices and template reuse to improve time-to-launch.
Ensured cross-client rendering across Outlook, Gmail, iOS, and Android.
Implemented QA workflows, reducing rendering issues and improving campaign delivery.
Celerity Information Services — Dartford
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eCRM HTML Email Developer
Coded bespoke email templates from PSDs for desktop/mobile.
Supported campaign managers in planning and deploying multi-step journeys in Neolane/Adobe, Pure360, Adestra, and ExactTarget.
Coordinated with stakeholders, managing multiple projects under tight deadlines.
Advised on template strategy, segmentation, and testing plans.
Branded Frog Web Development — Freelance
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Front-end developer (HTML5/CSS3), responsive design, newsletters, and campaign support.
Card Cutters Ltd. — Wandsworth
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Operations Manager
Selected and managed CRM tools, designed onboarding communications and client data processes for a growing merchant services startup.
Earlier Career
Various roles in insurance & customer care, plus part-timefront-end coding.
Education & Continuing Development
Online courses: Web Science (Southampton University), Corpus Linguistics (Lancaster University), Community Journalism (Cardiff University).
Ongoing training in accessibility, semantic HTML, and modern CSS.
Over the past 3+ years, I’ve shaped colour-contrast and accessibility guidelines for design systems. I believe that consistency is key to a successful user journey, which is why I advocate for using Design Systems to keep services predictable and accessible.
Interests
Accessibility advocacy, Doctor Who, genealogy (for research and discovery), crochet (for crafting and mental health).