UI Developer & HTML Email Specialist with experience
bridging the gap between high-fidelity design and
robust, semantic code. My approach is rooted in GDS Design Principles, starting
with a deep focus on user needs to deliver
joined-up experiences across all digital channels.
I specialise in the presentation layer, building with consistency by leveraging
established Design Systems to
ensure services are accessible, performant, and simple to use; creating reusable CSS architectures that ensure
SEO-friendliness and
cross-browser consistency without the need for heavy frameworks. My
approach centres on the belief that clean, meaningful code is the
backbone of WCAG compliance, SEO performance, and Generative Engine
Optimization (GEO): whether building from scratch or performing technical remediation.
Skills
Semantic, accessible HTML & CSS coding
Responsive email development (Litmus, Email on Acid QA)
Table-based layouts optimised for Outlook, Gmail,
iOS / Android
WAI-ARIA, WCAG, Schema.org integration, and GEO readiness
Built and optimised responsive HTML email templates for Google
campaigns (Grow with Google, Academy on Air,
Rewards, Mastery). Gamma, Connect Composer, FreeMarker,
and Stensul.
Developed scalable master templates and wireframes for consistent
brand deployment via CRM.
Engineered modular, localised email components for
multi-market campaigns,
ensuring structural integrity across diverse language character
sets and
text-expansion requirements.
Advised account teams on email best practices and template reuse
to improve
time-to-launch.
Ensured cross-client rendering across Outlook, Gmail, iOS,
and Android.
Implemented QA workflows, reducing rendering issues and improving
campaign delivery.
Celerity Information Services - Dartford
-
eCRM HTML Email Developer
Coded bespoke email templates from PSDs for
desktop/mobile.
Supported campaign managers in planning and deploying
multi-step journeys in
Neolane/Adobe, Pure360,
Adestra, and ExactTarget.
Coordinated with stakeholders, managing multiple projects under
tight deadlines.
Advised on template strategy, segmentation, and
testing plans.
Earlier Career:
Web Development - Branded Frog | Freelance
Front-end developer (HTML5/CSS3), responsive design, newsletters, and campaign support.
Operations Manager - Card Cutters Ltd. | Wandsworth
Set up and managed CRM, onboarding flows, and customer communication processes.
Administration roles in insurance & customer care.
Continuing Development
Ongoing training in Accessibility, Semantic HTML, and Modern CSS.
Projects that include Front-end PHP, WordPress themes, Jekyll, Markdown, and Liquid.
Over the past 3+ years, I've shaped colour-contrast and accessibility
guidelines for design systems. I believe that consistency is key to a
successful user journey, which is why I advocate for using Design
Systems to keep services predictable and accessible.
Currently upskilling in Design System Tools:
Figma-to-Code Pipeline: Developing a workflow to translate high-fidelity Figma designs into semantic, accessible HTML and pure CSS.
Design Tokens: Implementing the mapping of Figma Variables to CSS Custom Properties (:root) for theme-able architectures.
Dev Mode Integration: Leveraging Figma's Developer Mode and VS Code extension to refine pixel-perfect implementation.
Education & Interests
Online courses (past and present): Web Science (Southampton University);
Corpus Linguistics (Lancaster University); Community Journalism
(Cardiff University).
Genealogy (for research, data mining, and discovery), crochet (for crafting and mental health), and a complete history buff.