Profile

UI Developer & HTML Email Specialist with 15+ years’ experience bridging the gap between high-fidelity design and robust, semantic code. Expert in HTML5, Modern CSS, and Accessibility, with a proven track record of delivering high-performance marketing sites and complex CRM campaigns for global brands like Google.

I specialise in the presentation layer, creating reusable CSS architectures and design system guidelines that ensure SEO-friendliness and cross-browser consistency without the need for heavy frameworks. My approach centers on the belief that clean, meaningful code is the backbone of both WCAG compliance and SEO performance: whether building from scratch or performing technical remediation.

Core Skills

Professional Experience

LeSHOP Agency (Publicis Groupe UK) — London

–2025

HTML & Email Developer

  • Built and optimised responsive HTML email templates for Google campaigns (Grow with Google, Academy on Air, Rewards, Mastery).
  • Developed scalable master templates and wireframes for consistent brand deployment.
  • Engineered modular, localised email components for multi-market campaigns, ensuring structural integrity across diverse character sets and text-expansion requirements.
  • Advised account teams on email best practices and template reuse to improve time-to-launch.
  • Ensured cross-client rendering across Outlook, Gmail, iOS, and Android.
  • Implemented QA workflows, reducing rendering issues and improving campaign delivery.

Celerity Information Services — Dartford

–

eCRM HTML Email Developer

  • Coded bespoke email templates from PSDs for desktop/mobile.
  • Supported campaign managers in planning and deploying multi-step journeys in Neolane/Adobe, Pure360, Adestra, and ExactTarget.
  • Coordinated with stakeholders, managing multiple projects under tight deadlines.
  • Advised on template strategy, segmentation, and testing plans.

Branded Frog Web Development — Freelance

–

Front-end developer (HTML5/CSS3), responsive design, newsletters, and campaign support.

Card Cutters Ltd. — Wandsworth

–

Operations Manager

Selected and managed CRM tools, designed onboarding communications and client data processes for a growing merchant services startup.

Earlier Career

Various roles in insurance & customer care, plus part-time front-end coding.

Education & Continuing Development

Online courses: Web Science (Southampton University), Corpus Linguistics (Lancaster University), Community Journalism (Cardiff University). Ongoing training in accessibility, semantic HTML, and modern email frameworks.

Interests

Accessibility advocacy, Doctor Who, genealogy (for research and discovery), crochet (for crafting and mental health).